Tuesday, August 29, 2017

Social networking and video dominate smartphone use, but email generates the most ROI

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Social networking and video dominate smartphone use, but email generates the most ROI
The increase in mobile data traffic is an unstoppable force, and entertaining us accounts for over half of this traffic, but does creating content for our entertainment generate the most return on investment (ROI) for marketers?

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from Elian Hinson's Faves RSS Feed http://www.zdnet.com/article/social-networking-and-video-dominate-our-smartphone-use-but-email-still-generates-the-most-roi/#ftag=RSSbaffb68
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