Product line up of all the Ionic smartwatches. The strap looks like a standard Fitibt band, which works, but there are are smarter-looking alternatives.

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Fitbit has launched a fitness-oriented smartwatch with built-in GPS, music player, and contactless payments system, so you don't need to carry a smartphone when you go for a run or a swim. You can also write your own apps in JS/CSS/SVG.

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