Pogue: Here's what Snapchat is all about

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Today is a big day: The company that created Snapchat, that baffling (to parents) smash hit (among teens), is going public. This, you understand, is for a company whose growth stalled last year, whose software features have been copied by Instagram, and whose losses keep growing—It lost $515 million last year, and $373 the year before. All of which might make you wonder more than ever: What the hell is SnapChat?

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