Amazon is continuing to define what consumers expect

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More recent Amazon initiatives such as Prime Now and Flex Delivery aim to deliver orders to your doorstep in two hours or less. When Amazon (AMZN) began offering free two-day shipping to Prime members, that fast shipping time became the new expectation for many customers who were previously accustomed to waiting much longer for their packages. Now, the Seattle-based e-commerce giant is setting the bar even higher  with initiatives such as Prime Now and Amazon Flex, which ship goods to you in two hours and in some cases promise one-hour delivery.

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