Brazilian CIOs have caught up with international IT trends regarding data analytics and the importance of that has already been clearly understood, according to Gartner's Dreyfuss. However, it will be hard to keep the analytics ship afloat during times of financial hardship.
"We have been telling CIOs to try and keep [analytics] initiatives going in some way, shape of form - if they are not able to do that, they will have problems to pick up on it again within a year or so," the analyst says.
"Data analytics projects are usually long-term initiatives that are also complex and expensive - and it is hard to carry on with them during a recession."
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